Wednesday, September 19, 2007

Un-social Networking?

Whether it's a fad or a phenomenon, 'social networking' is certainly hugely, globally popular. Personally, I hate the phrase but I can't deny it's success. Websites such as MySpace, Facebook and Bebo have attracted millions of users who have discovered a whole new way of socialising in a virtual world.

If you've no idea what I'm talking about then here is how Wikipedia explains it: "A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software".

It's essentially an online meeting place for friends. A place where your identity, life, interests and activities are shared amongst those people you deem to be your friends. You can share photos, movies, messages and even throw virtual cakes, join a common interest group or draw a pretty picture. One of the most popular features on Facebook, is the ability to let your friends know what you are doing by 'posting' what you're up to at any given time.

So who uses these sites? We're told that it's mainly people under 25, but that may be changing. Where I work, a few people joined Facebook a while ago. Now there are roughly 25-30 people who have a 'profile' on Facebook. Many of them are over 25 and some of them are not even regular computer/internet users. The reason they joined was because once you join, you gain 'friends' with whom you begin to communicate and share. And it's this communicating and sharing that people find appealing and rewarding.

We all love to have friends but many of us lose touch with our chumsover time. Furthermore, we make many acquaintances over the years and although these people would never be classed as friends, some of these acquaintances are still people we'd like to be able to stay in contact with. Social networking sites let you do this but without the need to make any sustained commitment to the friendship. So you can just drop your friends and acquaintances whenever you like, with no apparent consequences. Thus Facebook is, essentially faceless.

And that does make me think. How social are social networking sites? I have to admit that I have a Facebook account and according to my details, I have 103 friends. This is ridiculous because of these 103 'friends' only about 15 or so are people I would ever, in the real world, have regular contact with and whom I would be able to call real, proper, actual friends. So I have to, unfortunately, be selective.

Social networking sites allow you to 'dip' in and out of friendships without any need for the usual social etiquette. If you don't fancy contacting someone, you can just ignore them. I actually have one or two people in my 'friends' list whom I've never contacted. That's just crazy.

So yes, online social gatherings are good in the sense that you can make contact with people you may otherwise have lost touch with altogether. However, paradoxically, it's easy to end up with a huge list of 'friends' with whom you are certain to have little or no contact for the very reason that there are just too many people in that list. These people are then, actively ignored. And they all know this.

So, are social networking sites actually un-social? Yes, I think they may be because every time I log on to Facebook, I'm confronted with many requests, messages and invitations (most of which I just have to delete or pretend don't exist) which is in itself, un-sociable. I'm actually forced to ignore my friends. Now that can't be right can it?

So the paradox continues and I now ignore more friends and acquaintances than I have ever done because I have more 'friends' than I can cope with. The weird thing is that I know that everyone else is in the same boat. For me it's like trying to juggle 103 balls at once, whilst smiling and chatting to every single ball as it passes through my hands. I just can't do it but I wish I could. So I've decided that there's only one feasible answer. A new website which allows you to have an online presence but without the pressure of social networking. No-one can be your friend, send you messages or throw virual tripe at you. It has a name:

www.ihavenofriends.com Sorted.

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